PECKHAM PLACE

Peckham: c’est magnifique.

While there’s no doubt Peckham’s star is shining brightly across the media, it’s not the new Shoreditch or Dalston – Peckham has always been its own master.

Peckham is a vibrant, bohemian and diverse area of London and we wanted to reflect this in our creative approach. By focusing on real people and faces familiar to locals, we gave the development a sense of authenticity within the area.

Our proposition focused on the characters that make Peckham, based on the vibrant and eclectic demographic but also influenced by typography from various independent venues seen around the area.

But the area’s bohemian culture isn’t something that has been thrust upon it. Since the 1890s, The South London Gallery and Camberwell College of Arts have been quietly nurturing the area’s artistic credentials. It’s just that today, the secret of its eclectic supporting cast of great bars, restaurants and cafés are getting the acclaim they deserve.

I WORKED ON

Naming
Copywriting
Brand Strategy
Branding